TikTok ads management: in-feed videos, Spark Ads and lead forms

Can you run TikTok ads in Azerbaijan, Kazakhstan and Türkiye?

Yes. TikTok shows ads to audiences in all three countries, but the way you get an ad account differs, and that is the first thing TikTok ads management has to solve. TikTok’s list of countries where businesses can open a self-serve account in Business Center (updated November 2025) includes Türkiye but not Azerbaijan or Kazakhstan.

Market	Self-serve account	How campaigns usually run
Türkiye	Yes	Your own TikTok Ads Manager account; 20% VAT unless a verified Turkish VAT number is on file
Azerbaijan	No	An account opened in your company’s name through the route TikTok offers for Azerbaijan
Kazakhstan	No	An account opened in your company’s name through the route TikTok offers for Kazakhstan; Kazakh VAT may be added to the ad budget

I don’t use rented accounts or other workarounds that put your ads at risk. Before any campaign work starts, we agree on the account route that fits your company and your target market.

Who should advertise on TikTok?

TikTok ads suit businesses whose offer can be shown in a short vertical video and that can keep making new videos. Like Meta, TikTok is mainly a discovery channel: most viewers are not searching for you, so the first seconds of the video decide whether they keep watching. It works well for:

• products that are easy to demonstrate on camera;
• local businesses such as cafés, salons and service companies that can show real people and real work;
• brands with a founder, employee or creator who is comfortable on video.

If making video regularly is not realistic for you, Meta ads with images and carousels are often an easier start.

Which TikTok ad formats and campaign types are available?

TikTok Ads Manager groups objectives into Awareness (Reach), Consideration (Traffic, Video views, Community interaction) and Conversion (App promotion, Lead generation, Sales). The core formats are:

• In-Feed video ads in the For You feed;
• Spark Ads, built from existing organic posts, your own or a creator’s;
• carousel and photo ads;
• lead generation ads with an instant form inside TikTok.

Beyond the feed, regular campaigns can also appear in TikTok search results through Automatic Search Placement, and in partner apps through the TikTok Ad Network (formerly Pangle). The keyword-based Search Ads Campaign, which shows ads only on search results, is limited to a short list of markets that, as of April 2026, does not include Türkiye, Azerbaijan or Kazakhstan. Smart+ campaigns (Sales, App promotion, Lead generation and Traffic) automate targeting, budget, creative and placements. You can run them fully automated, partly automated or fully manual, and I take back manual control when an account needs it. TopView sits outside the auction: it is a reservation buy for qualified advertisers.

How does TikTok targeting work?

You can target by location, age, gender, language, interests and behaviours, device, custom audiences and lookalike audiences. Two limits shape the plan: locations can be selected but never excluded, and the locations available to you depend on the country where the account is registered. In practice I keep targeting broad enough for the algorithm to learn and let the creative do the filtering: a video about roof repair mostly holds the attention of people who have a roof to fix.

How are TikTok ad results measured?

Through the TikTok Pixel on your website and the Events API, which reports the same events from your server or CRM; with deduplication, a lead reported by both is counted once. Without one of them, a campaign cannot optimise for website conversions at all. I also tag every link with UTM parameters, so TikTok leads appear in GA4 next to your other channels, and the monthly report shows spend, leads and cost per result.

Should TikTok ads run alone or with other channels?

TikTok works best as part of a mix. The same vertical videos you provide can also run as Instagram and Facebook Reels, so TikTok and Meta often share one set of creatives, and Google Ads then catches the people who search for you after seeing a video. The guide to choosing an ad channel compares all four platforms, and the digital marketing services page explains how they combine in one strategy.

With codeyev you work directly with me, Ibrahim Aliyev. I handle the account route, tracking, campaign setup, optimisation and reporting. You provide the videos; I write the ad texts, tell you exactly which formats TikTok needs and build the campaigns around them.