Digital marketing services: paid ads on Meta, Google, TikTok and Telegram

What is included in my digital marketing services?

My digital marketing services cover everything between your offer and a paying customer: the channel plan, the campaign setup, the landing page, the tracking and the report. The three packages in the pricing table below build on each other: SMM Basic keeps your social pages active, Growth adds paid ads on two channels of your choice, and Full-funnel runs all four ad channels together, with a campaign landing page, email and retargeting.

I am Ibrahim Aliyev (codeyev): I plan and run the campaigns, and I also build websites and set up analytics. That removes the usual gap between “the ads are fine” and “the website does not convert”.

Who prepares the creatives and writes the ad texts?

You provide the photos, videos and banners, along with the facts about your business and offer. I write the ad texts on every channel: Google Ads headlines and descriptions, Meta and TikTok ad copy, and Telegram’s sponsored messages. The rest of my work is the campaign structure around them: setup, audiences and targeting, placements, bids and budgets, tracking, optimisation and reporting.

Before launch I tell you exactly which formats, sizes and lengths each platform needs, for example vertical video for Reels and TikTok. I write every text within the platform’s limits, such as 30-character headlines in Google search ads or 160 characters on Telegram, and check the texts and your creatives against the platform’s ad rules, so nothing gets stuck in moderation.

Which advertising channel is right for your business?

The right channel is the one that matches how your customers find you. People who already search for a product are best reached with search ads; people who do not know you yet are reached with visual ads in their feeds. The short version for 2026:

Channel	Best for	What to know in Azerbaijan, Kazakhstan and Türkiye
Meta Ads	Visual products, local services, chats in WhatsApp and Instagram Direct	Works in all three markets; local VAT may be added to ad spend, and ads shown in Türkiye carry a 5% Meta location fee
Google Ads	People already searching; YouTube video	No Azerbaijani or Kazakh language targeting, so ads for Azerbaijan and Kazakhstan usually run in Russian or English
TikTok Ads	Short video and product discovery	Self-serve in Türkiye; in Azerbaijan and Kazakhstan the account is opened in your company’s name through the route TikTok offers there
Telegram Ads	Audiences that read Telegram channels	Sponsored messages in public channels, run from your own self-serve account and paid in Gram (formerly Toncoin)

It usually makes sense to start with one or two channels and add more once tracking shows what pays off. None of these four channels is a practical way to reach audiences inside Russia: Google, Meta and TikTok do not serve ads there, and Telegram ads aimed at Russia carry legal risk in 2026. A step-by-step comparison is in the guide on choosing an advertising channel.

What does social media marketing (SMM) include?

Here SMM means the organic side of social media: a content plan, regular posts and page upkeep, so people who see your ads find an active page they can trust. In the SMM Basic package I run two platforms, keep the content calendar and send a monthly report. The content plan and materials are agreed with you at the start: what gets posted, and who prepares the photos and videos for the posts.

SMM on its own builds trust with people who already follow you, but it rarely brings a steady flow of new customers. For that, the Growth package adds paid ads on top of the same pages.

How is the ad budget paid?

Separately from my fee, and straight to the platform. SMM Basic (from $250 a month) covers social media management only; paid-ads management starts with the Growth package, from $450 a month. Either way, the ad budget goes from you to the ad platform, not to me, and you decide how much to spend.

• Meta, Google and TikTok charge the ad account in the currencies and payment methods available in your country, and local VAT may apply. For TikTok in Azerbaijan and Kazakhstan, the account is opened in your company’s name through the route TikTok offers there and is funded on that route’s terms.
• Telegram Ads run in your own self-serve account on the official platform, ads.telegram.org. You fund it in Gram (the TON blockchain token formerly called Toncoin) through Fragment, and under Telegram’s terms money on the ad balance can’t be withdrawn or refunded.

Because the budget never passes through me, you always see exactly what the platforms charged.

How do I track leads and sales from ads?

Tracking is set up before the first ad goes live; otherwise, the platforms optimise for clicks instead of customers. Depending on the channels, that means the Meta Pixel with the Conversions API, the Google tag with GA4 key events and enhanced conversions, and the TikTok Pixel with the Events API. Telegram ads from a self-serve account lead to a channel, bot or post, so their results come from Telegram’s ad statistics and from UTM tags on the links onward to your site. Enquiries from WhatsApp, calls and forms are counted too, so the monthly report shows the cost of a real lead, not just of a click.

Why work with one specialist instead of an agency?

With an agency you usually talk to an account manager, while the ads, the website and the analytics are handled by different people. With me you talk directly to the person doing the work. When a campaign needs a faster landing page or a new tracking event, I make the change myself, without a handover between teams.